“The NHL might not want big changes like that, but for the money Adidas will pay, they’ll be pretty aggressive pushing to make the NHL jerseys identifiable with their brand,” the source said. It's unclear whether the NHL will receive a cut of revenue from jersey sales or if it's a straight rights-fee arrangement.Ī source told TSN that the deal would surely mean big changes to uniform designs, perhaps with Adidas’s familiar three-stripe trademark being added to some or all team jerseys. A source said the agreement would be formally announced in mid-September. The new deal with Adidas will see the rights fee double, the source said.īoth the NHL and Adidas declined to comment.

The NHL’s deal with Reebok pays the league about $35 million per season, a source said. The company beat out rivals Under Armour and Bauer Hockey for the NHL jersey contract, three people familiar with the matter told TSN. The National Hockey League appears poised for radical changes to its team jerseys in the wake of a deal that may pave the way for advertising on team uniforms.Īdidas has won a long-term deal to make uniforms for the 30 NHL teams, beginning in the 2017-18 season.Īdidas takes over from its corporate cousin Reebok, a sports brand owned by Adidas.įor Adidas, the NHL deal is a big, if curious, win.

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